Re: You have it half right
Norman (Ottawa, Ont.)
>There is a lot of truth in what you are both saying.
I can't help but to think of the old saying :
"careful what you wish for".
In business, the initial stages are exciting. Getting the world
to accept your products is a challenge. "If" this has been succesfull, the next stage is dealing with the orders.
This is a different type of challenge.. More technical than a marketing challenge.
Third stage is to increase the product base since the formula works and the initial products were accepted.
This is also succesfull, exciting times!!
More orders to fill now , and development issues begin to creep in.
Parts supplier issues, automation, yield issues, etc..
Then, of course, the paperwork, shipping, administration of the business.
It begins to slowly become overwhelming for a 2 man firm
and unfortunately the whole enchilada begins to crumble.
The "mechanics " of running the business are not exciting,
and get in the way and rob time from production and marketing..
But they need to be dealt with properly.. Also, word of mouth and
even more importantly "negative" word of mouth should have a high
priority in a modern web-based based business.
At this juncture, the businees plan needs to be looked at
again and tuned or scaled back, or modified..
I'm sure Ben and Doug are performing a post-mortem on this
situation as we speak...
The good part about all this is that in the second iteration of this business or the next business, these issues are factored in before even beginning..
And I must add, their business idea was a succesfull one, a great concept!
Norman