Re: After your first hint I considered
Alex Y
My answer was still wrong but the wording seems ambiguous.
Yeah, and I'm sorry about that.

I struggled with the wording. Maybe I should have used the example of the product for my immediate family to make clearer what I meant.
if you count fingers and toes (1 finger = 1 digit, 2 fingers = 2 digits...) you come up with 120,000,000,000 digits. That number, 120 billion, has 11 digits, ooops ...12
But that is the sum across the population of the number of digits. I was looking for the product.
unless you counted in British billions then it would be 15
LOL. As if we don't have enough problem with overpopulation as it is!