Monday--It's madness I tell you.
Marco Polo (1200s), and later Nicolo de Coni (1400s), followed by Sir Samuel Bentham and about the same time Benjamin Franklin (1700s), all extolled the virtues of a method of construction that had it been paid attention and adopted would have saved thousands of lives. In part because it came from a "backward" country, in part because the (arrogant) people in charge felt inappropriately challenged, and in part because it involved more work the method was deemed not servicable. QUESTION: What was the industry and what was it these men advocated doing? Bonus points are for determining from what natural item the original idea is credited.