Going down the woodworking rabbit hole

So I checked out the page very quickly.
What do I think ? 
It's a bit Hipster reinvents Fine woodworking magazine.
I got interviewed by FWM once. It was the most cringeworthy painful thing I've ever seen. Everything we said was edited, spun out of context and twisted to the point where no one on the shop floor liked it. It hopelessly misrepresented the trade. It was written by a hack who just couldn't resist the temptation to jump start her career by glamourising it. 
Nobody who seriously tries to make a living as a woodworker buys these rags. To expensive, to glam and heavily spun.
Or as one of the lads put it. How many more  article's do we need on pushsticks and marking out dovetails ? 
The best source is hands on experience.