The plan was to resume the previous type of operation, but a steady stream of visitors going by on the highway would stop and ask to buy a couple of boards of hardwood lumber. This convinced them that a retail market existed for the product, and they built a store to accommodate the demand. In 1989 Bob's brother Jim joined the operation after selling a different business he had started and run for 13 years. After all, Wally had retired once after working for over 30 years with AT&T, but now he was working 50 hours a week just to keep up with the new company. Wally continued to work on a variety of things including lots of construction projects, maintenance, computer programs and the original design of this website until he passed away in February of 2009.
We came up with the name "Kettle Moraine Hardwoods" which was perfectly logical to us and everyone else in southeastern Wisconsin because we are in the middle of those glacial land formations. We did not reckon with the fact that almost no one else in the country had ever heard of them. After spelling the name out a few million times we are not going to change now. If you are interested in kames, eskers, kettles, moraines and that sort of thing, click on www.kmoraine.com/interest.htm but be sure to come back here when you are through.
https://www.kmhardwoods.com/about-us
LOL, raised in Wisconsin, I can appreciate this. 