Side by Side (Long Winded)
Raymond Overman in SC
>Let's preface by saying I'm an amateur at best. My pieces aren't technical, scratch free, perfectly finished specimens of woodturning. I haven't done a juried show. My work has improved 10 fold since last year and I'm constantly practicing, practicing, practicing. I've taken form and design into account this past year and have really tried to make items that were more eye catching, technical, and followed some design theory.
My father on the other hand has continued making nice looking pieces but hasn't followed the rules when it came to design, abrupt changes in direction, straight sides, bottom or top heavy pieces, etc.
We shared a spot this past weekend in a local spring festival show. His pieces sat beside mine and the only thing that differentiated them to the customer walking down the street was the name on the bottom. We both were able to sell pieces and people were happy with what they bought. He didn't prevent me from selling my pieces and I didn't prevent him from selling his even in the same booth.
It's interesting that someone mentioned this guy that was selling $38 bowls wasn't in the local club. That may be why he was able to sell his turnings and be happy with them. Our local club almost did a dis-service to me this past weekend. I had carried a few pieces in for instant galleries and received a few pats on the back and some critiques. Overall they were nice pieces and I was very pleased with them. From the feedback I had received from one professional turner in our club I had assumed that everyone goes by a little formula based on the skill and that my skill afforded me a low multiplier when it came to pricing. I had priced pieces at $50 and $60 based on their size. After talking to another professional in the club, he suggested some pricing and experimentation which I luckily followed this past weekend and increased my profit by 3 on a few pieces.
What I know is this, I can't force someone to buy a poorly turned bowl that is cracked, warped, poorly finished, or broken in half for $500. However, if that person has a vision of that poorly turned bowl that is cracked, warped, poorly finished, and broken in half in a particular spot in their collection, and they can afford it, they will happily pay the $500 and nothing else would suffice. If their vision is for the technically perfect segmented vase, they'll walk by me and neither of us are hurt by that. If they want a $38 bowl then I let them walk past and I'm perfectly satisfied as well.
The guy who sells 25 bowls for $50 and the guy who sells one turning for $1250 made the same amount of money. Which one worked harder? Both of them could have easily put the same amount of shop time in. Both could have talked to 250 people to sell their pieces. Both could get the same amount of pride and enjoyment out of turning.
The average Joe would have no question about the $50 bowl and if it was worth it. The $1250 piece may be a different story.