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Announcement

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Announcement

#1

Announcement

Ben Knebel

>ANNOUNCEMENT

This announcement will appear on the Shepherd home page shortly.

It is with the deepest regret that we must announce that The Shepherd Tool Company Inc. has ceased business operations--it is insolvent.

Although wholly inadequate, an apology is all we can offer those customers that may not have received their products. There are simply no funds--business or personal--available to do anything else at this time.

For those that may be interested in purchasing Shepherd and/or any of its assets please contact Rick Whittacker of WWCFDC---519-846-9839 or rick@wwcfdc.com NOTE: Please do not contact Rick regarding unfulfilled orders--- there is nothing he can or will do for you.

Although orders have continued to come in we have NOT processed any since we realized that we no longer had a viable business.

Many folks have wondered how this could happen and there has been much speculation as to the "real" cost of these products.

The best way to describe what happened is an analogy to personal finances:

Imagine it this way--month to month your pay check just covers your

bills---you have nothing in the bank---no savings of any kind---indeed

you've borrowed on credit just to live and are always a little behind on

your payments.

Now lose your job and have no income for a few months---boom --you are

insolvent-- the electricity gets cut off as does the heat--the phones go

off---the landlord has started eviction proceedings---your creditors are

after you----happens very quickly when it happens---all it takes is 60-90

days of no income and you're done. That is what happened to Shepherd. Did we

expect Jan and Feb to be slow--yes--did we expect sales to be virtually

zero-no.

We were, as a business, under-capitalized from the beginning. I used personal resources to fund much of Shepherd's activities-- in the early years---hence I have lost everything including a home, a car and a personal, very valuable, tool collection. I am personally bankrupt as a result--Doug may follow that path shortly. Many folks have called Doug and I crazy but we believed in what we were doing. I have a personal philosophy that says " If you believe in something--then believe in it and commit--not a little--everything" Doug and I did just that. In that philosophy lies greatness--great success and great failure. Shepherd tool was both.

We regret nothing we have done excepting our inability--at the end--to deliver the outstanding customer orders. That has been our greatest pain and please believe we deeply regret that aspect of our demise.

There has been much said on the chat-lines that is hurtful and while we understand the anger we are not dishonest people. Indeed we were delivering what we could to customers right up to our last day of operations--using what little we had left of personal resources to deliver what we could. In fact we had some customers in the shop, while we were shutting down, helping them build their planes and providing what parts we could still make.

Cost of production for these planes is high--there has been speculation that these plane components could be manufactured for between 50 and 100 bucks and that we were making a fortune on these planes. I'll just throw up a few numbers noting that the actual cost of the materials themselves was the lowest of the cost elements. All of the cost was in production. The costs vary by plane but generally--for the bench planes:

Lever cap and screw -----65.00

Iron and cap iron and screw-----45.00

Adjuster-----56.00

Wood infills ---47.00-100.00

And that is just some of the components

While there is still some inventory in the shop we no longer have the ability--or the legal right --to ship any of it. All of it belongs to the primary lender. We no longer have the right to touch it.

Some folks have speculated that we are personally protected because we were an incorporated business--while generally true, insofar as unsecured creditors are concerned, you cannot, as a small startup, get business loans--at least not in this country--- without signing a general security agreement and without a personal guarantee. Basically you pledge your personal assets as well as all of the assets of the business as security against the loan to the business. No personal guarantee--no loan.

Much has been made of the fact that we announced at the end of last summer that we had secured additional financing and that we could finally address and fix delivery issues. We did indeed fix much of it--we had 105 customers to deliver and delivered 80 of those customers in the subsequent weeks. 2 things happened that prevented us from delivering the rest--mostly adjustered planes. Our adjuster supplier--that was to have delivered the adjusters by the end of October-- didn't actually deliver the last of the components till January. We had to go to our previous supplier--at additional cost--to get at least some made but he was only able to produce 3-5 adjusters per week--not enough. In addition--because of some very nasty and in some parts patently untrue posts on some chat-lines we had to refund a substantial amount of money--amounting to about 25% of the funds we had just received---a disaster.

You will notice that I have restored some of the links on the home page to allow access to information that customers may find useful. We will keep this site alive as long as we can but be aware that this may shutdown at any time. So if there is information you want--get it soon.

Doug and I wish to thank all those customers who have supported us over the years for their loyalty and understanding.

Sincerely

Ben and Doug

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#2

Doug and Ben

Dan Clermont in Burnaby

>Sorry to hear about the downfall of Shepherd Tools. Hope you are able to recover and live a happy lifestyle.

I have never been bankrupt but must say that it would truly suck.

Please stay in touch as we all enjoy reading your posts and enjoy your vast knowledge on infill planes.

Take Care my Friends

Dan Clermont

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#3

Re: Announcement

R.J.Whelan (Eastern Sierra, CA)

>While I don�t know, nor have I done business with, Shepherd Tool, I can definitely vouch for the assertions made here.

A small business is a delicate thing. Very few start-ups are properly capitalized: heck I spent a lot of time in my former life seeking out start-ups in which to invest and I know the dangers, yet my little business was moderately under capitalized too.

I certainly sympathize with the plight in which Doug and Ben find themselves and I hope they find a way out of their financial woes. The embarrassment of their failure will be with them forever. I have no right to encourage understanding from those who have lost deposits; none-the-less I urge you to try to image what these chaps are going through right now.

rj

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#4

This is a sad day for the WW community

Denis Ch�nard, Orl�ans, Ont.

>I've refrained in the past from "jumping in" the WW forum discussions because I knew too little about the whole situation, and I still don't know enough to comment. The only observation I could make is that it looks like you underpriced your products compared to the production costs...

I feel sorry for all those who lost out in this adventure, you and Doug, the customers, and the whole WW community...

DC

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#5

Very well said RJ......Chico....

HC Sakman @ Victoria, BC

>

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#6

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Stephen Kirk in Quakertown PA

>My apologies on losing the business, and my hopes that you can get back on your feet soon. I believe you said it best in your post, putting in all on the line can reap the greatest rewards, and also has the greatest risk.

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#7

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ThomD

>I think this also shows the danger of being too connected to the internet. It bites both ways.

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#8

Jim in Burlington Ont.

Very sad but

Jim in Burlington On

>Hey one of you is a engineer and the other a computer expert. Construction is booming in Ontario and hopefully you'll get a good position shake yourself off and get on with life.

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#9

Re: Very sad but

Todd O. Cronkhite Maine Native in FL. Exile :~(

>Ben,

I am sorry to hear of this news, and of the personal losses that you and Doug have suffered.

Have to wonder tho if you can take the lessons learned from this venture and perhaps make a come back on a smaller scale to start than build up to a bigger operation. Seems that Karl Hotley is doing quite well for himself, right along with Steve Knight, Wayne Anderson, Bill Bruckner just to name a few. Heck Tom Lie-Nielsen started off pretty small and look at him now. You guys can do it too, I know you can, so come now, Buck Up, Stiff Upper Lip, and show us what we know you can do.

You and Doug are certainly not the first to have a bad first go at business, and I'm sure won't be the last. Many a fortune has been made, lost and made back again by folks whom are not willing to give up after a bad first attempt. Surely looking back you can see many a thing that if you could you'd do differently next time right?

Todd O.

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#10

looks like the website is empty :-(

Gary B in Central NY

>good luck guys,

I too had to close up a shop once due to a business, (I closed it before it made me bankrupt, but barely) I think you guys are too good not to make a comeback.

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#11

Re: Keep your chin up

barryvabeach

>Ben and Doug, I have not done business with you but have provided advice to businesses ( and seen individuals go bankrupt) for over 20 years. Now is definitely a dark time, but believe that these times will pass and the sun will shine on you in the future. Carroll Shelby ( maker of the AC Cobra, designer, in part, of the Mustang Cobra cars ) boasted that he went from chicken shit farmer to millionaire and back three times. I think currently he is back on top. I have dealt with clients that filed bankruptcy and they all recover over time, so long as they are not in business to make it quick rich. From what I have read, you are not afraid of hard work and so within a few years, I am sure you will be back on your feet. One client in fact filed 3 times, over the years, until he found his niche and ended up quite well. So keep your chin up and good luck in the future. Barry

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#12

Re: Keep your chin up

ThomD

>That's typical for bigshot roller types. One of the richest guys in BC once told me that his studies showed personal bankrupcy was the unifying thread in people with outstanding financial success. However, those tend to be the kind of folks who take a rip at stuff where the upside is bigger than the downside. That doesn't describe plane making. You can't hit the market right and end up owning 50 office towers. I don't have a point really. Just the vagaries, and scalabilities of the entrepreneurial adventure.

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#13

Re: Very sad but

steve knight

>I have always struggled and still do. but I had no capital to start with and I have not really spent money other then what I have earned. only bought maybe 6 or 8 machiens sicne I started and the last two a bigger bandsaw and a mill/drill were from my grandma's early inheritance.

this is a slow to get going buisness and you have to build a good rep and go at it slowly.

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#14

Perhaps ....

HC Sakman @ Victoria, BC

>...splitting the income into two was the culprit. Expanding too fast is a common cause. Anyway, what's done is done.

Where I came from they say: "You just can't die with the dead" which translates into: "Life goes on."

Good night Steve and Good luck.

Chico...

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#15

Re: Very sad but

Moses Yoder in White Pigeon, MI

>Todd, I am just wondering what information you have to go by when you mention these other tool makers and say they are doing well? Most small businesses like this are operating on what is termed a "shoestring budget", and experiencing a medical emergency or a few months of little or no business would probably put all of them in the same boat as Ben and Doug. There are two ways to avoid this. 1) Bankroll it to the hilt with someone else's money, or 2) go into a small business as a supplementary income, evenings and weekends after your day job. The demand for these kinds of tools is very small. Think about how many of your friends drive a car. Now think about how many of them own a plane as cheap as a Lie-Nielsen, not to mention a dovetailed infill.

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#16

Re: Doug and Ben *LINK*

Steve Bisson

>Ben and Doug,

You will know that some time ago I placed an order with you, and have chased you, intermittently, for some time.

I now realise that your company has become insolvent, and that I regret greatly; not just for my sake, but for yours too.

It is with much regret that I note these facts, and truly hope that both of you do recover financially.

You were makers of some wonderful planes, and it is a terrible shame that the business did not prosper, but yours was a difficult market to survive in.

I wish you both well for the future.

Regards from Australia,

Steve Bisson

Melbourne.


Some uBeaut forum responses

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#17

Re: Doug and Ben

Ben Knebel

>Hi Steve;

Just so you know--your kit was posted some time ago--slow boat---I expect you will still get it.

Regards

Ben

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#18

Re: Very sad but

Todd O. Cronkhite Maine Native in FL. Exile :~(

>OK Moses, I have no knowlwdge of their financial end of their business that is true, but hey, I guess I'm lookig at it in the light that they are still in business so things can't be all that bad. Sure, they may not be able to live off of their plane making income--yet at least, but the bottom line to me is that they are doing what they enjoy and putting a few nickles into their pockets I'm sure. You can't convince me that Karl isn't putting a pretty penny into his pocket per plane, but can convince me that he isn't selling enough planes to live off of. Somewhere along the line one has to decide, "Do I want to do this for the love of doing it, or to make my primary income from."

I think one of the biggest areas where Ben and Doug went wrong in was that they simplly tried to get to big to fast on financed money. I think for them to eventually succeed they need to keep their day jobs and make a limited number of planes per year until they get their reputations built and can afford to expand with their own capital. In the meantime, they also need to be communicating with other plane-makers and discuss things like a good Business Plan, marketing, etc, etc. There is a wide range of plane makers to choose from Like Steve Knight and his one man shop, to Tom Lie-Nielsen who has gone from a one-man shop to employing several hundred folks.

There is no doubt in my mind that once the sting of this failure has passed that they'll be back. Smaller and wiser to be sure, but they'll be back.

Todd O.

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#19

Stick around!

Dean Lapinel

>My best wishes to you and Doug. I hope this painful process doesn't last long.

I would hope that the both of you could get some venture capital and try again. I would be proud to be your first customer.

Dean

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#20

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woodburnbob

>Ben, I've followed recent posts on many of the handtool forums about your downfall. Shephard created a high profile role on the forums from the beginning. Thus, I'd guess nearly everyone is aware of what's happened and I'd bet nearly everyone has one or another pet theory about the central cause(s) of your business collapse.

From what I've seen so far, most posts the last several weeks seem to fall into one of two camps: those that blame you and those that sympathize with you, posters who want to you made accountable and those who want you forgiven. Neither attitude really gets at it for me.

Parenthetically, I think the personalized responses are partially a consequence of the web identity you and Doug chose to create: a very personal one. The casual, breezy, hyped, informal, self-disclosing, and perhaps grandiose language coming out of Shepherd always puzzled me.

What puzzles me now is this quote from your announcement: "We regret nothing we have done excepting our inability--at the end--to deliver the outstanding customer orders."

I would think there'd be dozens of business decisions you'd regret. You don't regret how you handled the money? Surely that can't be so.

I think it will be a long time before anyone gets another infill kit business going, especially one that operates on the basis of pay first and receive the kit by and by. The next guy(s) trying this may have to delivery first and hope to be paid by and by...and how many tool makers will be willing to try that. I hope I'm wrong. Bob

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#21

Re: Very sad but

steve knight

>getting big fast seems to be the only way corperations want to operate anymore. so there is pressure there.

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#22

They say...

Bob Hackett(Mainely,Bob)

>The easiest way to kill a good hobby (or part time source of income)is make it a full time business.Then it just becomes work.

What I couldn`t help but like about the guys from Shepard Tools was that they seemed to keep the passion for what they were doing and more importantly,went out of thier way to spread that passion for what they did to others by putting the skills in thier hands too by way of one on one instruction in planemaking workshops and demonstrations.I personally know how tiring this sort of thing can be and how little financial reward it returns.I can only hope that they don`t let thier setback keep the WWing community from benefiting from thier expertice in the future.That would be an even bigger shame than the loss of Shepard Tools as a company.

It can be a very frustrating and heartbreaking experience to have to hand things over to lawyers and have your hands tied when you really want to communicate with others and do what you feel is right but the lawyers tell you is wrong.The best indicator of the future is the actions taken in the past.The fellows at Shepard tool had always tried to be helpful and sharing in any way they could till the wolf came thru the door(how many of you had parts replaced free after you ham handed them?).I`d like to think we as a group could see past the few hundred dollars some of us lost and remember that.After all,even losing a couple thousand is nothing compared to losing your house,all your tools and everything else you own.

Thanks for the post Ben.I hope you will not let these sad developements keep you and Doug from posting and sharing your considerable skills with your friends here.

Mainely,Bob

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#23

Re: Very sad but

ThomD

>"OK Moses, I have no knowlwdge of their financial end of their business that is true, but hey, I guess I'm lookig at it in the light that they are still in business so things can't be all that bad. Sure, they may not be able to live off of their plane making income--yet at least, but the bottom line to me is that they are doing what they enjoy and putting a few nickles into their pockets I'm sure."

From that hypothetical I would say they are still struggling to get past hobbie and into business, and the bottom line isn't there.

"You can't convince me that Karl isn't putting a pretty penny into his pocket per plane, but can convince me that he isn't selling enough planes to live off of."

I don't know. What I notice about UK magazines is that everything seems to cost twice what it does in the US or Canada. Cheapo taiwanese bandsaw it's like they put a "400" tag on them in Taiwan and they just put the dollars or pounds sign in front of them at the destination. Same in the tool catalogues etc... Meanwhile my relatives over there, none of whom is big time, have million dollar homes. If they hadn't got in at the right time they would have multi-generation mortages. So for starters I would cut those prices in half. Then start doing some math on what a fully equiped machine and wood shop should get paid for an hour of work, and see where that gets you. And we aren't talking about two lowball shops, but one where a single individual has absorbed both crafts, an expensive specialty.

"I think one of the biggest areas where Ben and Doug went wrong in was that they simplly tried to get to big to fast on financed money. I think for them to eventually succeed they need to keep their day jobs and make a limited number of planes per year until they get their reputations built and can afford to expand with their own capital. In the meantime, they also need to be communicating with other plane-makers and discuss things like a good Business Plan, marketing, etc, etc. There is a wide range of plane makers to choose from Like Steve Knight and his one man shop, to Tom Lie-Nielsen who has gone from a one-man shop to employing several hundred folks."

Tom is smart, he is actually selling planes people want. He started out at the marketing end of the thing, and worked back into manufacturing. A good deal of his planes are solid value for money, or they were when he started out. 70 bucks for a block plane that works out of the block and has good steel and bronze is a tool that anyone could want to have. I have to say I have yet to meet a single woodworker who owns an infill plane except for one pal who found a Noris in Oregon for 50 bucks. Almost every household I know, well half, has one of those Stanley monstrocities in it.

The time for mass infills may well come, the price needs to fall into a deep hole in my opinion. There is a place for extreme infill art, and a cheaper end, maybe sourced in Asia. I don't see the market for expensive mass produced infills, myself. You take a wood body plane that rates high, like one of those mung fang (?) planes, sawing the body in half and putting it in a piece of bronze channel shouldn't lead to a 5000 dollar price increase. Obviously the art makers are providing all kinds of stuff beyond that, but at the other end of the spectrum that needn't be the case. We could be talking about some quality extrusions or castings, some Diamond wood, and a few bits and pieces. Maybe it has to be dovetailed, but if so, it better be a fairly efficient process.

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#24

Very Well Said Bob

Todd O. Cronkhite Maine Native in FL. Exile :~(

>

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#25

Re: Very sad but

Todd O. Cronkhite Maine Native in FL. Exile :~(

>"Then start doing some math on what a fully equiped machine and wood shop should get paid for an hour of work, and see where that gets you.

-I feel that if you are doing something as a hobby, and or for supplimentary income than what a Machinest would make per hour[while on the job] is complete immaterial as s/he is doing this as a hobby mostly for personal enjoyment, and if s/he was to make a few quid out of the deal than so much the better. Now, if this os being done as a primary source of income, than I agree that is a horse of a different color.

"A good deal of his [Tom Lie-Nielsen] planes are solid value for money, or they were when he started out".

Kinda curious as to what you meant by this. Are you saying that you feel his Quality is slipping, or that you're not up to date with his current offerings?

Thom, please don't feel that I'm trying to be argumentative as I'm not. I have no dog in this fight and don't want to enter one either.

I just feel that Karl is making a nice $$ profit per plane, but that is only because if he is doing on the side than he is probably not charging "full price" for his time and his overhead costs should be quite low. I certainly don't begrudge him, nor any other tool maker a nice profit if they can get it. Karls tools are true pieces of Functional Art, albeit out of my price range, and really not in my line of interests tho I do find them to be beautful and well crafted tools.

Todd O.

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