Re: Not a representative sample
Doug Evans
>Hi Mike:
We do a lot of travelling to clubs to speak, like our upcoming West Coast trip. We are fairly in-touch with our existing customer base.
At the same time, we are a company focussed on high-end hand tools.
Here are some of the things that strike us:
There are a lot of medical professionals in high end hand tool woodworking. Ben once quipped that we would be better to start advertising in medical journals than FWW!
As a second group, I would say there are a lot of engineers or techincal folks.
There are also a lot of Military (retired and active) who are disposed to the hobby.
In general, the age ranges are 45 -65.
We get a lot of Magazine demographics and have noted small changes over a two year period. As a general population, about 90% of Woodworkers have access to the Internet. On the other hand, if you are disposed to Hand Tool WW (10% of all WW's), are you disposed to the use the internet more or less than the general pop.?
Say between FWW and Pop WW, you have a half million subscriptions. I would guess that the subscribers to these magazines would have a higher-than-average Hand Tool WW component, say 20% (100,000 people). There are a couple of questions that I am always trying to get to the root of... If 500,000 people subscribe to these magazines, how many are out there that do not subscribe to any magazines at all? The other one is looking at the rosters of WC, which has to be the largest home for Hand Tool WW enthusiasts, how many distinct individuals grace the forum over the course of a year?
Join in anytime, any pundits with the answers!
Cheers,
Doug