Re: Mark - who is your audience?
TomD
I watched the video. Liked it.
Comments:
Two things seem to sell video. You the person, and production values. (The topic and insight [the stuff we are proud of] narrows your audience. Even a popular topic narrows your audience to the popular topic. There are 7 billion people in the world, ish. The largest selling music album sold under 50 million certified copies. That is a lot of narrowing).
- Overhead view was terrible, you are basically not in it, and the subject mater was often partially out of frame. Everyone hates that vertical cell phone view, and apparently all you have to do it turn it 90 degrees, or something.
- Easiest way to loose credibility is not to wear all the safety gear. I know a lot of people in industry that don't do it, but someone might see you not wearing hearing protection (did I miss plugs?) when operating a router, and not do it themselves, and blow out that register. A pro might say, "screw it" I am not wearing that crap every day, and I will just not have that register. They will probably get by OK, but if an amateur does it, they can literally loose that register from one use of the router, and what for? No upside.
I also think for people who are self teaching, when something goes wrong, not jumping out of you boots from the sometimes explosive noise that accompanies disasters is one way not to get further into the deep end of the soup.
I remember having this lovely conversation with this couple while I was out cycle touring. They were doing this little day ride, I was on a 3 week camping trip. I'm their hero. Then the guy goes, "where is your helmet". ( carried one for places where it was the law, or bad stuff like cycling through mountains in the rain), but there was no reason to wear one this day. The guy looked at me like I was a Nazi from Mars, when I said I wasn't wearing one. Obviously one of these people who thinks it will make the difference when they get T-boned by a semi. But I "lost him" for ever. That is how toxic it was.
- Play the video back at different speeds, to see how you sound best, and also so you can see how you look at 1.5 X, as that is the way a lot of people watch video. You may notice hand gestures that look wacky at speed (I didn't, just pointing out you need to be watchable at different speeds).
- Your first sentence or so was not terribly audible, I am great at deciphering the Anglosphere accents. Even so. You might sing a verse of Happy Birthday, to get your voice up to tone, before you hit the red button. Or say some heroic poetry out loud.
- People will tune in because of your personality more so that your knowledge (which is part of your personality, of course), so be more relatable. A story about when you first did this, or what once went wrong, etc... A short segment on your shop, or a tool. Give people different contexts to be roped in. But try to keep to 10 minutes overall.
- Smile
- I don't like router noise in my headphones, that should be suppressed. I don't know how you do it, but youtube probably has a thousand vids on it.
- Branding. You need all that stuff, opening credits, and home name, music. There is a video by this guy on Youtube, he is the guy who did a lot of the music for famous TV shows, I think I was looking up the Rockford Files theme when I found him. A director in one of his shows, liked him a lot, and let him know that his music, was according to however they do that stuff, about 33% of the reason people watched the show. But he was getting comparative pennies. I was shocked. Obviously shows would not be as watchable without music, but 1/3rd! Now this is not even about music. But when I think Rockford Files, I think Garner, but apparently 1/3rd was the music. Some would have been the script, the production, cinematography, other cast members, etc... That show was famous for the fact Garner is in almost all the scenes. But even as strong as he was, he wasn't the whole show. Which I suppose explains why they could can him when they ultimately had differences. So if you are perfect, and everything you say and do is perfect, you are probably only going to amount to 10-25% of any youtube channel's appeal. Music may be a bridge too far, but there has to be a lot more in a video, than just a person with fantastic presence and great ideas. I have some ideas I would like to get out, but I don't do video, in part because my appetite to do the other 90% is not there.
Would you be willing to do a script. Produce to an episode length. Edit multiple shots, etc... etc...
- Drop names. I had a video with 7 thousand views at one point. I canned it because there were a few shots of family members. The only reason it got those views in a few months was because it legitimately mentioned the name of the boat designer of the boat featured in the video. And there is hardly a more obscure yacht designer in the United States.
There is an etiquette to this stuff, but at a minimum you want to load up the categories you list under, and if one of them was the brand of router used, or something else, get it in the title or the links. I really don't know anything about this stuff, but doubtless you need to spend at least the same amount of time working the video's exposure as making it, there is all kinds of stuff out there on how to do this.
I always noticed that the highest number of views for threads around here were for "LV releases a pencil pocket protector... " I know I peeked at them.
If you know you have 10 great ideas, look at what other strong channels lead with, did they get all the great info out when their channel had no traffic?