plus human connection?
VTAndy3
>Wiley,
I wonder whether some people will increasingly seek out a real human connection that cannot be had by filling out "custom" order forms on the internet. My family now buys meat, vegetables, milk, eggs, and even cheese from various farmers that we know personally. The "community supported agriculture" (CSA) movement is all about people connecting to the sources of their food. There's a documentary that came out recently called "The Real Truth about Farmer John." It's about the trials and tribulations of a man who is running his family's farm outside of Chicago. He struggled with how to survive as a "small" farm in the face of industrial farming, and finally found the solution in becoming a c.s.a. farm. Now he's got over 1000 automatic, regular customers, many of whom travel from Chicago out to the farm to meet him and even to do some work at the farm, which deepens their experience of the food that would otherwise be purchased anonymously at a supermarket.
Judging by many of the posts I've read on this and other forums, it seems like many people enjoy the personal connection they establish with builders of fine, custom tools as well. To a certain extent, even somewhat larger companies like LN and LV strengthen the loyalty of their customers through the good feeling we all get from personal contact. I even think that our sense of connectedness to Popular Woodworking (as a product) is increased by the human connection to Chris and Adam. This is probably something that can't easily be translated onto a larger scale than those companies (LV and LN), but is at its most ideal form when we deal with a "one man show" like Konrad Sauer, or a family enterprise like Mike Wenzloff's.
So the custom jeans forms with x variables still leave me called, but I love the idea of (someday) calling Mike, chatting about saws, and placing that order for exactly what I want.
-Andy