Anyone noticed...

Re: Anyone noticed...

Frank D. in Montreal

>Your right Bill,

They should show a girls using hand tools too.

Nothing like the mystique of hand tools. Of course no one knows what they're doing like a hand tools user eh?

Re: Anyone noticed...

Larry Williams

>Read some of the trade magazines. It seems the more CNC wood products a company produces, the more likely they are to have a hand plane in their logo.

Yes

Bill Houghton, 29 deg this am, Sebastopol, CA

>I e-mailed them and suggested that their models should include women and people whose ancestors didn't grow up in Europe.

Before Reader's Digress took it over, Family Handyman was quite conscientious about the diversity of the models in its articles (what I found even more fascinating was that it was published then in Minneapolis, confounding stereotypes about the all-blond upper Midwest). While I subscribe to few magazines, I considered a subscription just to reward them for their inclusiveness.

well I'm just glad...

VTAndy3

>... that your logo isn't a biscuit jointah, Larry!

-Andy

i liked the ads

david.m.brown

>I just took it that they wanted to appeal to a certain audience -- the craftsman rather than the average diy'er or rough carpenter. Judging by the reviews and coverage in magazines like PopWood & FWW, they've done a good job hitting the important basics in the machines.

I like(respect) their ads a lot more than ones in recent memory from dremel -- like the one where a guy is using a dremel with a planing attachment to smooth the edge of a board. There are a bunch more like that but I've blocked them from my memory.

I like 'em well enough

Bill Houghton, 29 deg this am, Sebastopol, CA

>I'm just intrigued that hand tools continue to have this iconic meaning in an era when so many people don't use them whatsoever.

Re: I like 'em well enough

david.m.brown

>I find it interesting that they use handtools in the ad because (I believe) they connote a higher degree of craftsmanship and attention to detail. Also, people that use handtools tend to expect their power tools to perform to a higher degree of precision.

Handtools have come back into a certain sort of vogue that is reassuring to me. It lets me know that not all of society is drawn to gadgets and gizmos nor do they put stock in the mantra that bigger is better and newest is best. In the past couple of years I've introduced a few people to handtools and am looking forward to introducing as many more as I can.

Well,,,

Bill Houghton, wintry rain again, Sebastopol, CA

>I don't recall who it was that said that a technology becomes romantic only when it has become obsolete, an observation that caused me to strike my forehead with a resounding (if hollow) "thump" when I heard it, as it explains so much.

Alas, handtools are romantic because the larger society sees them as obsolete - and, from the production standpoint, they are.

Re: Well,,,

Pam Niedermayer - Austin, TX

>Maybe I'm extra weird, but I always thought writing software was romantic, especially when I started 36 years ago.

Pam