Authoring Books
Mike Fitterling
>Actually, there is a new way to do self-publishing these days that is good option. Print-on-demand. You pay a certain amount to setup your book and then they are printed as orders are placed. One we use for a set of books we publish also sells for to major distributors for us. I think that some of the ones we've done this way have run a couple hundred $ to setup; a lot better than the $15,000 we might have paid for traditional printing. Once setup there are no more major expenses, except of course, advertising. You pay as you get paid, keeping the difference between your cost and the sale price.
This all presupposes that you have something worthwhile to say in your book and that it fits this type of printing Don't plan on doing a coffee table full color book with this type of printing. But, a perfect example of the kind of book that can be produced this way is the Tage Frid Teaches Woodworking books. Simple line drawings and photos work well. Also, it is prohibitively expensive, IMO, to do hardbound books this way.
But first you have to ask yourself: What do I have to offer that someone else has not already offered? How will what I write benefit the reader? Do I have the writing skills to pull it off? (You don't have to be eloquent, but it doesn't hurt, but you definitely need to know your grammar and punctuation.) Do I know where my market is?
This type of writing works best in a niche market (like woodworking) where you offer a unique solution(s) to particular problem(s) a typical woodworker might face. The more specific, the better.
You will have to spend money for advertising. If a woodworking book, then some of the mags are the obvious place to market. That will be the hardest part for someone without a "Name". If someone like, say, David Marks did this, selling would not be a problem, but without a well-known name you will have to establish yourself.
The up side of this process is that, unlike a typical author who receives royalties, you will receive the complete profits from each sale. So, though the unit cost of each book is much higher than traditionally printed books, the up-front costs are less and the return per book will easily exceed what you would expect from a royalties only arrangement. But the marketing and retail sales will will be completely your responsibility. Don't count on the printer selling to distributors to support you; they sell at big discounts so your cut is much smaller. You want to sell yourself at retail to get the most bang for your buck.
This is certainly not for everyone, but you mentioned writing, so I thought I would throw it out there.