John K Jordan
The wood sure looks light for any type of cherry I've seen (but I certainly haven't seen them all!.) The fruit looks "cherryish", but so does a lot of others.
Hard to tell from the photo - are the leaves fairly thick with a waxy surface? Do you have a macro or closeup lens for your camera? Closer photos of complete leaves might help, as well as closer photos of the bark and end grain (at least cut cleanly and sanded to fine grit).
Also, the rings on the radial section look fairly prominent. Cut a clean spot on the end grain and look at it with a magnifier. Is the wood diffuse porous like cherry or ring porous or semi ring porous? (Are the pores between two rings fairly equally sized and evenly distributed or is the a band of larger pores at each ring?)
Cherry wood is diffuse porous. Here is a 10x end grain photo of sweet cherry from the wood database.
Look at section 7 in this wood ID page: