Messages

Subject:
Marketing a warranty *LINK*

Dick Coers
The word warranty seems to mean less and less. Road hazard warranty on my Costco tires cost me $58 to replace a tire destroyed in a pothole. A Stanley ribbon hose with limited lifetime warranty spilt about a foot from the end. If I shipped it to them, they would evaluate it. So if I spend $15 shipping, I MIGHT get a replacement $39 hose. I'm getting the feeling all those lifetime warranties were best described in the movie Tommy Boy while discussing guarantees.

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