Bill H: yes, Leichtung was the name. And yes the Woodcraft and the Constantine's catalogues were a woodworker's wish books. Reminds me of when I was wee lad and could order AC Gilbert Erector Set parts for Christmas.
On the video Garret Wade mentioned 800 telephone numbers. I thought 800 numbers and dealers started accepting credit cards over the phone were the greatest things in the world. No more going to the Post Office for a money order and mailing in the order.