Turning Archive 2004

Subject:
Re: Using Radio to Advertise?

Fred in NC
>I have used radio twice in my life: It worked for real estate in the 60's. I did not work for book sales in the 80's.

My understanding is that highly specialized items need to be advertised in highly specialized media.

Also, the radio listener is often driving and cannot write down names, addresses, and phone numbers.

Just my experience ...

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