Brian Holcombe
There are many knowledgable customers out there who do care about what they're buying and how it is made. They are interested to learn about the important aspects of the product they're buying.

It's the maker's job to explain why these details are important and why they're skill involved to make them. I typically show my clients in person how a hand plane can be used to finish a surface, for instance. Others I've cut sample joinery for them while they witness the process.

Look toward Nakashima or Maloof and you see the efforts these guys made in explaining the process to their clients. That showmanship and willingness to provide insight into what they consider important as craftsmen rewarded them with clientele that considered their work very highly.

The world will only understand that talent and skill are involved if you take the time to show that talent and skill are involved.